Hello,
This is the systeme.io deliverability team.
We are contacting you about crucial industry updates
regarding email authentication requirements set by Google
and Yahoo, which will be in effect starting from February 2024.
These changes are designed to enhance email security,
reduce spam, and create a safer email environment for users.
Why you should read this:
Google and Yahoo are taking proactive steps to enforce proper
email authentication and deliverability best practices, making it
essential for all email senders to comply with the new requirements.
https://support.google.com/mail/answer/81126
What you need to do:
To ensure that your emails continue to be sent
and reach the inbox of recipients, do the following:
1. Stop using free email addresses:
To align with upcoming email authentication and spam prevention
changes, it is essential to discontinue the use of personal email accounts
from public providers such as “@gmail,” “@hotmail,” “@yahoo,” etc.
Transitioning to a domain you own is strongly advised for seamless
authentication setup and compliance with evolving standards.
Customers without a personalized domain will be required to acquire one
promptly, as sending emails from personal email addresses from public
providers will not be allowed in systeme.io starting from February 2024.
2. Send emails through a personalized and authenticated domain:
Authentication of your domain with your systeme.io account will
provide DKIM and SPF records for emails you send through systeme.io.
How to authenticate your personal domain name
3. Create a DMARC record for your domain:
Your sender domain should have a DMARC record with at least a “none” policy.
This is an additional required step to protect your domain from unauthorized use.
4. Always have an active home page for your domain:
Having an active home page for your sender domain will be required,
as it increases your domain’s legitimacy with recipient servers.
If you don’t have an active home page for your domain, you can always integrate your domain
into your systeme.io account and set a funnel or blog page as the home page of the domain.
How to add a custom domain to your systeme.io account
How to define your domain's homepage
5. Keep spam complaints below 0.3%:
To prevent recipients from being spammed with unwanted or irrelevant
messages, Google is enforcing a spam rate threshold requirement.
Starting in February, keeping spam complaints below 0.3% with your
Google recipients will be a requirement for all senders.
To keep track of your Google recipients’ spam rates, it’s essential to implement
the Google Postmaster Tool along with your email activity.
How to create a Google Postmaster Tool account for your domain
Please refer to the following article for more information on how to keep a low spam rate:
How to improve the deliverability of my emails (advanced tips)
We want to assure you that the systeme.io team is here
to assist and support you throughout these changes.
If you have any questions, concerns, or need assistance with setting up
these requirements, please don’t hesitate to contact our customer support.
Our team is dedicated to providing the help you need.
Thank you for taking the necessary steps to ensure the optimal deliverability of your emails.
Best regards,
Systeme.io deliverability team
ITACWT Limited
2 Cruise Park Rise
Tyrrelstown